"Selected judges evaluate the winning work through a scoring process," the submission guidelines noted. "All entries are evaluated independently, which means there may not be a winner in every category if the entry does not score high enough."
Commonly known as the ADDY awards, this "is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local chapters of the American Advertising Federation (AAF) competitions," according to the submission website. "The mission of the [ADDY award] competition is to recognize and reward the creative spirit of excellence in the art of advertising."
This annual AAF competition has three tiers: local, state, and national. Flagler's student winners were recognized as "the very best," among the regional market. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions with a chance of advancing to the national stage level.
Student submissions are judged against fellow student submissions; in other words, their work isn't judged against professionally compensated work, rather against the work of collegiate peers.
Senior Graphic Design major, Kayden Sanden-Kolheffer was honored with "The Judge’s Choice Award" for a submission titled, "Fieldguide to Versailles." This is the highest prize an entry can receive.
"The ADDYs are a great opportunity to get recognition from industry professionals on work, especially as a student, so I'm incredibly grateful to have been chosen as the judges choice," Sanden-Kolheffer said. "The recognized work, my type specimen book 'Fieldguide to Versailles,' is still one of my favorite projects to date, as I feel it truly blends the elements of a botanical Fieldguide and typeface anatomy. It even has dried flowers I pressed myself and taped into the chapter spreads."
Other student award recipients listed below (submission title included) will advance alongside Sanden-Kolheffer to the state-level competition in April with a chance to continue to the national stage:
Lindsey Murray | "Just go with it"
Remington Sarney | "Mind Groove"
Rae Marie Parsons | "Base Camp Brewing"
Savannah Rogan | "Goat Getter"
Miranda Barnes | "Creature Cottages"
Evan Gallagher | "FRICTION LABS: Climb Like on Animal"
Kayley Scheufler | "FAST FASHION"
Elizabeth Southers | "Fiorire Perfume Packaging," "Sea Reader," and "Liquid Death Guts & Glory"
