Staff
Samantha Palmer
Director of Brand Experience and Merchandise Licensing
Research
Samantha Palmer is a creative thinker who provides college-wide insights for creating impactful experiences through the intentional use and protection of the Flagler College brand.
Samantha leads the brand experience, focusing on engaging, inspiring, and entertaining the audience by creating exciting, unique, and memorable experiences while maintaining the Flagler College brand and its traditions. Her role encompasses brand management with a particular focus on brand experience and visual identity, ensuring an emotional connection with all audiences.
Areas of Specialty:
- Brand Experience & Brand Visual Identity
- Licensing strategy
- Official college merchandise strategy/ Retail Operations
- Budget oversight
- Student leadership and training