Faculty
Jinhyon Hammick
Associate Professor
Professional Profile
Following a dynamic marketing and online branding career, Dr. Hammick earned her Ph.D. from the University of Florida with a concentration in advertising. Her dissertation explored building brand-consumer relationships on Facebook fan pages, the effect of socialness in brand communication, and the control on consumer feedback.
She received an M.A. in Global Marketing Communication and Advertising from Emerson University and a B.A. in Communications from Chungnam National University in South Korea.
Teaching
Courses taught:
- Advertising & Strategic Communication (e.g., Principles, strategies, campaigns, theories)
- Public Relations
- Communication Research Methods
- Mass Communication Theories
- Emerging Media
- Marketing Communication
Previously taught at:
- University of Florida
Research
Published Journal Articles
- Kim, J., & Hammick, J.K. (2017). Effects of corporate online communication on attitude and trust: Experimental analysis of Twitter messages. PR Journal.
- Hammick, J.K. & Ju, I. (2016). Facebook fan pages: The Effect of perceived socialness in consumer-brand communication. Journal of Marketing Communications (pp.1-17).
- Hammick, J.K., & Lee, M. (2014). Do shy people feel less communication apprehension online? The effects of virtual reality on the relationship between personality characteristics and communication outcomes. Computers in Human Behavior.
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Kim, J., & Hammick, J.K. (2012). Corporate communication on “Twitter”: Relationship effects on audience behavior. The PRism.
More Information
- Frequent speaker and presenter at academic conferences and seminars, including the International Communication Association, the Association for Education in Journalism and Mass Communication, International Public Relations Research, and the Association for Marketing and Healthcare Research
- Interactive marketing/project manager, Digitalworks, Inc., Seoul, South Korea
- PR Strategist, KnA Communications, Inc., Seoul, South Korea
- Marketing Manager, HPI International Inc., New York, N.Y.