What Can I Do With a Major In Strategic Communication?

As a Strategic Communication Major, you'll learn to help others tell their stories, strengthen their image, and reach the right audience with the right message.

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In an information society like ours, it is only natural that communication is one of the fastest-growing industries. If you have ever dreamed about a career in journalism, radio, television, advertising, public relations, or any field that involves using the media to address large and diverse audiences, you'll love Flagler's communication program. 

As a Strategic Communication Major, you'll prepare for a career helping others build their images, maintain their relationships, and sometimes even manage crises.

Our program focuses as much on developing practical skills as on theoretical knowledge—it is sure to interest you. But that's not all. The communication program also helps you develop the verbal, written, and public speaking skills that employers seek across a wide variety of professions, including business, education, government, and the non-profit sector.

*Sources: University of Delaware, Ashland University, Rutgers.

Career Options, Employers, and Transferable Skills

*Some may require further education or specialization.

Account Executive
Advertising Copy Writer/Director
Broadcast State Manager
Campaign Director
Columnist/Critic
Commentator
Community Relations Director/Liaison
Copy Editor
Counselor
Creative Director
Direct Marketing Spokesperson
Employee Relations
Entertainment Agent
Foreign Relations Officer
Freelance Writer/Author
Fundraiser
Government Affairs
Human Resources Specialist
Investor Relations
Lobbyist
Market Analyst
Marketing Coordinator/Manager
Media Analyst/Buyer/Planner/Relations
Multicultural Relations
Press Secretary
Proofreader
Public Information Officer
Public Relations Specialist
Publisher
Reporter
Research and Editorial Specialist
Sales Representative
Special Events Coordinator
Speech Writer
Staff Consultant
Strategic Planner
Tour Guide

Private & Non-Profit Organizations

Advertising Agencies
Book Publishers
Cable Television
Community Arts Centers
Community Organizations
Educational Organizations
Entertainment Organizations
Film Companies
Financial Institutions
Foundations
Health Organizations
HMOs
Hospitals
Investment Firms
Labor Unions
Libraries/Museums
Magazines
Management/Consulting Firms
Manufacturing Firms
Market Research Companies
News Agencies
Newspapers
Pharmaceutical Companies
Professional Associations
Public Relations Firms
Radio Stations
Retail Stores
Telecommunications Firms
Television Stations

Government Agencies

Cultural Affairs
Department of Labor
Federal Retirement Thrift Investment Board
Library of Congress
National Endowment for the Humanities
National Park Service
National Science Foundation
National Telecommunications and Information Administration
Public Health Agencies
Small Business Administration US Information Agency
Voice of America

General Skills
Works well under pressure
Concentrates for long periods
Meets deadlines

Communication Skills
Reads, writes, and speaks proficiently
Possesses good listening and interviewing skills
Has a comprehensive command of grammar and vocabulary

Problem-Solving Skills
Makes critical observations and appropriate decisions

Research Skills
Conducts and clearly explains research results
Reads analytically and critically
Understands and uses qualitative research techniques

Experiential Learning

  • Serving as a public relations officer of an organization
  • Getting involved with related professional associations as a student member.
  • Developing newsletters for a non-profit organization
  • Strengthening verbal communication skills by taking speech courses.
  • Working on student government or local political campaigns
  • Arranging a major-specific speaking series or conference

Professional Associations

Enhancing Your Employability

Here are ways to improve your job prospects:

  • Join student organizations to develop leadership skills
  • Participate in internships and field experience placements
  • Become active in alumni and/or mentor networks
  • Write and/or produce for the school newspaper, journal, radio, broadcasting channels
  • Take part in mock interview opportunities

Contact Us

To make a career counseling appointment or for additional assistance in our services, call us at 904-819-6286 or email us using the button below.

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