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What Can I Do With A Major In Strategic Communication?

In an “information society” like ours, it is only natural that communication is one of the fastest growing industries. If you have ever dreamed about a career in journalism, radio, television, advertising, public relations or any field that involves using the media to address large and diverse audiences, Flagler’s communication program—that focuses as much on the development of practical skills as on theoretical knowledge—is sure to interest you. But that’s not all: the communication program also helps you develop the organizational, verbal, written and public speaking skills that are sought by employers across a wide variety of professions including business, education, government and the non-profit sector.

Possible Career Options

(Some may require further education/specialization)

Account Executive
Advertising Copy Writer/Director
Broadcast State Manager
Campaign Director
Columnist/Critic
Commentator
Community Relations Director/Liaison
Copy Editor
Counselor
Creative Director
Direct Marketing Spokesperson
Employee Relations
Entertainment Agent
Foreign Relations Officer
Freelance Writer/Author
Fundraiser
Government Affairs
Human Resources Specialist
Investor Relations
Lobbyist
Market Analyst
Marketing Coordinator/Manager
Media Analyst/Buyer/Planner/Relations
Multicultural Relations
Press Secretary
Proofreader
Public Information Officer
Public Relations Specialist
Publisher
Reporter
Research and Editorial Specialist
Sales Representative
Special Events Coordinator
Speech Writer
Staff Consultant
Strategic Planner
Tour Guide

Types of Employers

Private & Non-Profit Organizations

Advertising Agencies
Book Publishers
Cable Television
Community Arts Centers
Community Organizations
Educational Organizations
Entertainment Organizations
Film Companies
Financial Institutions
Foundations
Health Organizations
HMOs
Hospitals
Investment Firms
Labor Unions
Libraries/Museums
Magazines
Management/Consulting Firms
Manufacturing Firms
Market Research Companies
News Agencies
Newspapers
Pharmaceutical Companies
Professional Associations
Public Relations Firms
Radio Stations
Retail Stores
Telecommunications Firms
Television Stations

Government Agencies

Cultural Affairs
Department of Labor
Federal Retirement Thrift Investment Board
Library of Congress
National Endowment for the Humanities
National Park Service
National Science Foundation
National Telecommunications and Information Administration
Public Health Agencies
Small Business Administration US Information Agency
Voice of America

Transferrable Skills

Transferable Skills
Works well under pressure
Concentrates for long periods of time
Meets deadlines

Communication Skills
Reads, writes and speaks proficiently
Possesses a comprehensive command of grammar and vocabulary
Possesses good listening and interviewing skills

Problem Solving Skills
Makes critical observations and appropriate decisions

Research Skills
Conducts and clearly explains research results
Reads analytically and critically
Understands and uses qualitative research techniques

 

Experiential Education

Serve as a public relations officer of an organization.

Get involved with related professional associations as a student member.

Developing newsletters for a non-profit organization

Strengthen verbal communication skills by taking speech courses.

Work on student government or local political campaigns

Arranging a major specific speaker series conference

Professional Associations

Ad Council,
adcouncil.org

American Communication Association,
americancomm.org

Association for Women in Communications,
womcom.org

Council of Public Relations Firms,
prfirms.org

International Public Relations Association,
ipra.org

National Communication Association,
natcom.org

Public Relations Society of America,
prsa.org

Enhancing Your Employability

Join relevant student organizations to develop leadership skills

Participate in internships and field experience placements

Become active in alumni and/or mentor networks

Write and/or produce for the school newspaper, journal, radio, broadcasting channels

Source: Rutgers University, Ashland University