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What Can I Do With A Major In Sport Management?

The sport management major is intended for those who desire to play a leadership role within the ever-growing world of sports, without necessarily being an athlete. Flagler's sport management major prepares students for careers in all areas of the sports industry, including intramural, intercollegiate and professional athletics; public and private sports clubs; the sporting goods industry; hotels, resorts and travel businesses; and non-profit agencies.

Possible Career Options

(Some may require further education/specialization)

Activities Director
Athletes Business Manager
Athletic Trainer
Athletics Director
Camping Administrator
Coach
Collegiate/Professional Sport Manager
Collegiate/Professional Sport Marketing Rep.
Community Relations Director
Corporate Fitness Director
Event Manager
Exercise Program Director
Fitness Program Coordinator
Fitness Trainer
General Manager
Health Club Manager
Intramurals and Recreation Director
Marketing Director
Non-Profit Sport Enterprises Administrator
Operations Director
Park Ranger
Personal Trainer
Physical Education Director
Professional Sports Scout
Promotion Director
Public Relations Director
Publicity Director
Sales and Marketing Director
Sport Enterprises Administrator
Sporting Goods Manufacturer’s Representative
Sports Agent
Sports Events Business Manager
Sports Event Coordinator
Sports Facilities Director
Sports Industry Publicist
Sports Information Director
Sports Nutritionist
Sports Psychologist
Strength/Conditioning Specialist
Talent Agent
Ticket Manager
Wellness Coordinator

Types of Employers

Private & Non-Profit Organizations

Athletic Associations
College Athletic Conferences
Colleges/Universities
Corporate Health Facilities
Country Clubs and Resorts
Health and Fitness Clubs
High Schools
Professional Sports Leagues and Teams
Race Tracks
Speedways
Sporting Goods Companies
Sports Arenas and Stadiums
Sports Marketing and Management Agencies
Tennis Organizations

Government Agencies

Center for Health Promotion and Education
Consumer Product Safety Commission
Department of Veterans Affairs
Health Resources and Services Administration
Peace Corps
President’s Council on Physical Fitness and Sports
US Armed Forces

Transferrable Skills

Understands the business of sports

Possesses the ability to supervise and direct others

Makes sound judgments quickly

Thinks creatively and is open to new ideas

Communicates ideas and concepts to others

Reads, writes and speaks proficiently

Possesses strong background in business, marketing and human relations

Organizes, plans, coordinates and directs activities

Inspires productivity and loyalty from others

Responds spontaneously and works well under pressure

Comprehends ethical issues

Builds and leads teams aptly

Possesses proficiency in interpersonal communication

Solves problems and makes appropriate decisions

Experiential Education

Generating information about events, athletes and schedules for a sports team

Assisting in running a sports facility

Coordinating the marketing, promotion and other media for a specific sporting event

Professional Associations

American Alliance for Health, Physical Education, Recreation and Dance,
aahperd.org 

International Ticketing Association,
intix.org

National Association of Sports Officials,
naso.org

National Collegiate Athletic Association,
ncaa.org

Professional Convention Management Association,
pcma.org

Women’s Sports Foundation,
womenssportsfoundation.org

Enhancing Your Employability

Join relevant student organizations to develop leadership skills

Participate in internships and field experience placements

Add an Advertising, Business Administration, Communication, or Marketing minor

Become active in alumni and/or mentor networks

Plan on a graduate degree for advancement

Take part in mock interview opportunities

Source: Ashland University, Rutgers University