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Who We Are

The Division of Marking and Communication encompasses five essential offices designed to enhance the College’s image and reputation and strengthen relationships with audiences both on and off-campus.

Who We Are

Carol Branson

Carol Branson

Vice President of Marketing and Communications CBranson@flagler.edu 904-819-6255

Carol Branson is vice president for marketing and communication at Flagler College. With an extensive background in branding, digital media, communication journeys, and the user experience, she works with her team and their unique backgrounds to advance the image and reputation of the College. Prior to coming to Flagler, Carol held leadership roles at Hanover College and Indiana University. The Division of Marketing and Communications at Flagler College includes the college website, social media, publications, branding and brand experience/strategy, government and external relations, Flagler’s Legacy and historic tours and WFCF, Flagler College radio.

Areas of Specialty: 

  • Leadership and Team Training 
  • Branding  
  • Copywriting 
  • Crisis and Issue Communication
  • Digital Media Strategy
  • Lifecycle communication journeys 
  • Management Mentorship 
  • User Experience
Morgan Goodwill

Morgan Goodwill

Social Media Manager and Content Producer MGoodwill@flagler.edu 814-826-8714

Morgan Goodwill serves as the Assistant to the Vice President of Marketing and Communication, and the Vice President of Human Resources and Chief Diversity, Equity, & Inclusion Officer. She is a thoughtful creative and strategist, who provides support to the Division of Marketing Communication.

Areas of Specialty:

  • Collaboration
  • Communication Planning
  • Project Management
Holly Hill

Holly Hill

Senior Director of Marketing, Communication, and Brand Strategy HHill@flagler.edu 904-826-8636

As Senior Director of Marketing, Communication, and Brand Strategy, Holly oversees the College's marketing and communication programs while ensuring a successful college-wide brand strategy. She provides oversight and implementation of the Flagler College brand across traditional and digital platforms to raise the college’s visibility and enhances its reputation among key constituents including prospective students and parents, students, donors, employees, industry partners, and community stakeholders. 

Areas of specialty: 

  • Marketing and Communication Strategies 
  • Video and Design Strategy 
  • Project Management 
  • Copywriting
  • Lifecycle Communication Journeys 
  • User Experience   
Dan McCook

Dan McCook

Radio Station Manager MccookD@flagler.edu 904-819-6313

At Flagler, Dan is the WFCF Station Manager where he manages WFCF, a 10,000-watt noncommercial educational FM broadcast radio station and an iHeartRadio station licensed by the Federal Communications Commission. He oversees a staff of over 50 students and community volunteers. Dan is also a specialist in broadcast radio regulatory compliance and an instructor of Radio Workshop and Media Management Practicum at Flagler College. Dan serves on the leadership team for the Division of Marketing and Communication. 

Areas of Specialty: 

  • Radio Station Operations 
  • Volunteer Coordination and Management 
  • Communication Programming 
  • Audio Production 
  • Student Leadership Training 
Samantha Palmer

Samantha Palmer

Director of Brand Experience and Merchandise Licensing SPalmer@flagler.edu 904-823-3378

Samantha Palmer is the Director of Brand Experience and Merchandise Licensing and is part of the leadership team for the Division of Marketing and Communications. Samantha is a creative thinker who provides College-wide insights in creating an experience through intentional use and protection of the brand.

Samantha is responsible for the leadership of the brand experience to engage, inspire and entertain our audience by creating exciting, unique, and memorable experiences, while maintaining the Flagler College brand and its traditions; to create an emotional connection with all of our audiences.

Areas of Specialty: 

  • Brand Experience physical spaces including events 
  • Licensing Strategy
  • Retail Operations 
  • Official College Merchandise Strategy 
  • Budget oversight 
  • Student leadership and training 
Beth Sweeny

Beth Sweeny

Director of Government and External Affairs BSweeny@flagler.edu 904-826-8679

Beth Sweeny is the Director of External and Government Relations and is a member of the leadership team for the Division of Marketing and Communications. A strategic thinker who develops, integrates, and executes successful public relations, governmental relations, and media relations strategies that support the mission and priorities of the College.

Areas of Specialty 

  • Government Relations 
  • Town and Gown Strategies
  • Community Engagement 
  • Media Relations 
  • Public Relations 
  • Strategic Planning  
Brian Thompson

Brian Thompson

Director of Publications BThompson@flagler.edu (904) 819-6249

Brian Thompson is the Director of Publications. As the director, he produces the award-winning Flagler College magazine and other publications. Brian also serves on the leadership team for the Division of Marketing and Communication. In addition to the work he performs with publications, he plays a lead role in the College's crisis communication strategy. Brian also advises the online student newspaper, The Gargoyle, and is an adjunct professor in the Communication Department. 

Areas of Specialty: 

  • Storytelling 
  • Publication Management and Editing
  • Crisis and Issue Communication Strategy 
  • Journalism 
  • Student Leadership Training 
Mike Horn

Mike Horn

Director of Web Strategy MHorn@flagler.edu 904-819-6304

Mike Horn works as the Director of Web Strategy and is responsible for planning, developing, executing, prioritizing, and coordinating the web strategy as an integral part of the College’s marketing and communication functions. As the director, he provides leadership by ensuring brand consistency and uniformity for the College’s online presence (internal and external) in support of strategic institutional goals including student recruitment, fundraising, alumni engagement, institutional reputation, and crisis communication.

Areas of Specialty:

  • Digital Analytics
  • Website Strategy
  • Web Accessibility and Usability
Nikki Liberatore

Nikki Liberatore

Assistant Director of Brand Experience and Historical Tours NLiberatore@flagler.edu 904-823-3378

Nikki Liberatore is the Assistant Director of Brand Experience and Historical Tours. As Assistant Director, Nikki assists with the leadership for all Flagler’s Legacy stores, oversight of daily operations, and supervises staff as well as manages the Historic Tour program. In her role, she assists the Director of Brand Experience and Merchandise Licensing in brand experience initiatives.

Areas of Specialty:

  • Tour Experiences 
  • Social Media Management 
  • Student Leadership and Training 
  • Merchandise Management 
Jimmy Delaney

Jimmy Delaney

Videographer JBDelaney@flagler.edu 904-819-6351

As Flagler's videographer, Jimmy helps bring the college's campus-wide brand strategy to motion and vision.  He helps the Division of Marketing and Communication with the creation of digital media to portray the Core Values of Flagler College through its brand identity.  A Florida native, Jimmy left the Jacksonville area to earn his degree in Humanities at Florida State University where he developed skills and talents for media production and communications.  Utilizing quality communication skills and a creative eye, Jimmy brings quality content creation to the campus.

Areas of Specialty: 

  • Camerawork
  • Editing Software
  • Media Management
  • Creative Writing 
  • Collaboration

Our Portfolio

We oversee the integrated marketing and communication efforts on our campus spanning from: owned, earned and paid media.

Our Portfolio