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Strategic Communication

With a degree in Strategic Communication, you will be prepared to advance the image of businesses and organizations by telling their stories through a variety of mediums.

What You'll Study

Students will learn how to research, develop, execute, and evaluate communication plans across many channels and contexts, as well as enhance their organizational and public speaking skills.

Practical Experience

Students participate in hands-on learning and professional networking both in and outside of the classroom, and are required to complete an internship. 

What's Next?

STUDY ABROAD | CAREER DEVELOPMENT CENTER
WHAT CAN I DO WITH A COMMUNICATION MAJOR?

This program has given me the confidence I needed to express myself in the professional world of Communications. Kayla Johnson, Strategic Communication
Student in front of grafitti
This program has given me the confidence I needed to express myself in the professional world of Communications. Kayla Johnson, Strategic Communication

Major Requirements

Required Courses
60 Credit Hours
COM
208
Introduction to Media
BUS
310
Principles of Marketing
COM
224
Foundations of PR/Strategic Communication
COM
226
Writing & Productions for PR/Strategic Communication (4)
BUS
318
Principles of Advertising
ART
230
Graphic Design for the Non-Major (4)
COM
420
Media Law
COM
359
Digital Media for PR/Strategic Communication
BUS
315
Selling Principles & Methods
COM
213
Media Literacy
BUS
415
Advanced Sales Communication
COM
311
Advanced Writing for PR/ Strategic Communication
BUS
462
Consumer Behavior
COM
358
Social Media for PR/Strategic Communication
BUS
472
Marketing Management
COM
362
Media Ethics
COM
403
PR/Strategic Communication Theory & Research
COM
403
PR/Strategic Communication Case Analysis
COM
463
PR/Strategic Communication Campaigns
COM
470
Portfolio for PR/Strategic Communication
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Internship Requirements
3 Credit Hours
COM
481
Communication Internship
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Evening Program

Offered in the evening, the Strategic Communication Program allows students to work full-time, while completing two courses at a time, three nights per week, for five semesters.  

Course Schedule:

Monday, Tuesday, Thursday

Times: 6:00pm - 9:20pm