Integrated Marketing Communication
With a degree in Integrated Marketing Communication, you will be prepared to develop an experience and help advance the image of businesses and organizations by telling their stories through a variety of mediums.
What You'll Study
Students will learn how to research, develop, execute, and evaluate marketing and communication plans across many channels and contexts, as well as enhance their organizational and public speaking skills.
Students participate in hands-on learning and professional networking both in and outside of the classroom, and are required to complete an internship. Internships help build student networks for their future career and can be paid or unpaid.
Hybrid Evening Program
The Integrated Marketing Communication program allows students to work full-time, while completing the curriculum within five semesters taking: four classes in a 16-week period, divided into two per eight weeks. For the convenience of the working professional, the classes will be scheduled in the evenings and online.
Courses in Spring 2021 will be a mix of hybrid and online courses. Online courses will be delivered either synchronous or asynchronous. (Students may request medical accommodations to have their Spring 2021 courses delivered online.)