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Integrated Marketing Communication

With a degree in Integrated Marketing Communication, you will be prepared to develop an experience and help advance the image of businesses and organizations by telling their stories through a variety of mediums.

What You'll Study

Students will learn how to research, develop, execute, and evaluate marketing and communication plans across many channels and contexts, as well as enhance their organizational and public speaking skills.

Practical Experience

Students participate in hands-on learning and professional networking both in and outside of the classroom, and are required to complete an internship. Internships help build student networks for their future career and can be paid or unpaid.

Major Requirements

Required Courses
60 Credit Hours
MRK
310
Principles of Marketing
COM
208
Introduction to Media
PDH
300
Professional Career Development
COM
224
Foundations of PR/Strategic Communication
ART
230
Graphic Design for the Non-Major (4)
COM
340
Creative Strategy and Production
COM
226
Writing & Productions for PR/Strategic Communication (4)
BUS
340
Accounting and Data for Decision Makers
COM
359
Digital Media for PR/Strategic Communication
MRK
315
Selling Principles & Methods
MRK
415
Advanced Selling Techniques
COM
213
Media Literacy
COM
311
Advanced Writing for PR/ Strategic Communication
MRK
311
Consumer Behavior
COM
358
Social Media for PR/Strategic Communication
MRK
470
Marketing Management
COM
340
Emerging Issues in Media Law and Ethics
COM
403
PR/Strategic Communication Theory & Research
COM
463
PR/Strategic Communication Campaigns
COM
403
PR/Strategic Communication Case Analysis
COM
470
Portfolio for PR/Strategic Communication
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Internship Requirements
3 Credit Hours
COM
481
Communication Internship
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Evening Program

The Integrated Marketing Communication program allows students to work full-time, while completing two courses that meet three times per week, for five semesters.  Whether face-to-face, online, or hybrid, we focus on providing a schedule that works for our students. 

What's Next?

STUDY ABROAD | CAREER DEVELOPMENT CENTER
WHAT CAN I DO WITH A COMMUNICATION DEGREE?

This program has given me the confidence I needed to express myself in the professional world of Communications. Kayla Johnson, Alumni of the Flagler College-Tallahassee Communications Program
Student in front of grafitti
This program has given me the confidence I needed to express myself in the professional world of Communications. Kayla Johnson, Alumni of the Flagler College-Tallahassee Communications Program