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Marketing

With a big picture view of business and emphasis on marketing, students will develop the creative and analytical skills required to design and execute marketing strategies.

What You'll Study

Students will study concepts in marketing, business, and finance, which also earns you a minor in Business Administration. In the process, you will learn to form, implement, and evaluate product, pricing, promotion, and distribution strategies. This will help to develop skills in oral and written communication, critical thinking, and quantitative analysis. 

Practical Experience

Students will apply marketing concepts to projects by conducting marketing research and creating strategic marketing plans, advertising campaigns, sales proposals, and international marketing plans. Your academic journey at Flagler will culminate in a internship where you will gain real-world, practical experience.

Major Requirements

Required Courses
60 Credit Hours
PDH
300
Professional Career Development
BUS
101
Introduction to Business Administration*
MAT
135
College Algebra*
MRK
310
Principles of Marketing
CIS
206
Introduction to Information Systems*
CIS
206
Data Management for Business
BUS
307
Principles of Management
BUS
230
Principles of Management
MAT
223
Statistics
ECO
211
Microeconomics
ECO
212
Macroeconomics
MRK
318
Advertising
ACC
211
Financial Accounting
ACC
212
Managerial Accounting
MRK
315
Selling Principles & Methods
LAW
310
Legal Environment of Business
FIN
301
Financial Management
MRK
311
Consumer Behavior
MRK
416
Marketing Research
ECO
321
Money and Banking
MRK
450
International Marketing
MRK
325
Digital Marketing
MRK
470
Marketing Management
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Internship Requirements
3 Credit Hours
MRK
481
Marketing Internship
MRK
311
Consumer Behavior
MRK
315
Selling Principles & Methods
MRK
318
Principles of Advertising
MRK
416
Marketing Research
MRK
310
Principles of Marketing
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Hybrid Evening Program

The Marketing Program allows students to work full-time, while completing two courses that meet three times per week, for five semesters. Whether face-to-face, online, or hybrid, we focus on providing a schedule that works for our students. 

Courses in Fall 2021 will consist of hybrid and online courses.  

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Minor Requirements

All students can pursue a minor in Marketing. Students in the Business Administration and Accounting programs are encouraged to pursue a minor in Marketing.

Marketing Minor
18 Hours
MRK
310
Principles of Marketing
MRK
311
Consumer Behavior
MRK
315
Selling Principles & Methods
MRK
416
Marketing Research
MRK
318
Principles of Advertising
MRK
415
Advanced Selling Techniques
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What's Next?

STUDY ABROAD | CAREER DEVELOPMENT CENTER

This program has given me the confidence I needed to express myself in the professional world. Kayla Johnson, Alumni
Student in front of grafitti
This program has given me the confidence I needed to express myself in the professional world. Kayla Johnson, Alumni

Contact Admissions

Kiyah Shelton | Assistant Director of Recruitment | 850.201.8156

fctadmissions@flagler.edu