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Marketing

With a big picture view of business and emphasis on marketing, students will develop the creative and analytical skills required to design and execute marketing strategies.

What You'll Study

A major in marketing provides students with a broad overview of the functional areas of business, emphasizing marketing. Students complete foundation courses in economics, finance, accounting, management, and information systems, while developing essential skills in communication, creative thinking, quantitative analysis, effective selling, and strategic planning.

By completing the marketing curriculum, students understand key marketing concepts and develop an ability to formulate, implement, and evaluate product, pricing, promotion, and distribution strategies. In addition, students automatically earn a minor in Business Administration.

For details on the program and specific courses, you may visit the course catalog.

Practical Experience

The Marketing program uses practical experience to prepare our students for advertising, marketing management, retailing, marketing research, and professional selling.

Students will apply marketing concepts to projects by conducting marketing research and creating strategic marketing plans, advertising campaigns, sales proposals, and international marketing plans. Your academic journey at Flagler will culminate in an internship where you will gain real-world, practical experience.

Major Requirements

Required Courses
61 Credit Hours
PDH
300
Professional Career Development (1)
MAT
135
College Algebra
MAT
223
Statistics
BUS
101
Introduction to Business Administration
BUS
200
Introduction to Information Systems
BUS
230
Quantitative Methods in Business
CIS
206
Data Management for Business
ECO
211
Principles of Microeconomics
ECO
212
Principles of Macroeconomics
ECO
321
Money and Banking
ACC
211
Principles of Financial Accounting
ACC
212
Principles of Managerial Accounting
FIN
301
Financial Management I
LAW
310
Legal Environment of Business
MRK
310
Principles of Marketing
BUS
307
Principles of Management
MRK
311
Consumer Behavior
MRK
315
Selling Principles & Methods
MRK
416
Marketing Research
MRK
450
International Marketing
MRK
470
Strategic Marketing
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Internship
3 Credit Hours
MRK
481
Marketing Internship
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Elective Courses
3 Credit Hours
Students must also complete a minimum of 3 hours of marketing electives from the following:
MRK
312
Retailing Management
MRK
318
Principles of Advertising
MRK
325
Digital Marketing
MRK
340
Selected Topics
MRK
415
Advanced Selling Techniques
MRK
417
Sales Force Management
MRK
440
Selected Topics
MRK
491
Marketing Independent Study (1-3)
SPM
345
Social Media in Sport
SPM
350
Sport Sales
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Hybrid Evening Program

The Marketing Program allows students to work full-time while completing two courses that meet three times per week for five semesters. Whether face-to-face, online, or hybrid, we focus on providing a schedule that works for our students. 

Courses in Fall 2021 will consist of face-to-face, hybrid, and online courses.  

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Minor Requirements

Students completing a minor in Marketing must complete a total of 18 credit hours. Students completing a major in Marketing also automatically complete a minor in Business Administration.

Marketing
18 Credit Hours
MRK
310
Principles of Marketing
MRK
311
Consumer Behavior
MRK
315
Selling Principles & Methods
MRK
416
Marketing Research
Complete six additional hours from the following:
MRK
312
Retailing Management
MRK
318
Principles of Advertising
MRK
325
Digital Marketing
MRK
340
Selected Topics
MRK
415
Advanced Selling Techniques
MRK
417
Sales Force Management
MRK
440
Selected Topics
MRK
450
International Marketing
MRK
470
Strategic Marketing
SPM
345
Social Media in Sport
SPM
350
Sport Sales
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Business Administration
30 Credit Hours
MAT
223
Statistics
ECO
211
Principles of Microeconomics
ECO
212
Principles of Macroeconomics
ECO
321
Money & Banking
CIS
206
Data Management for Business
ACC
211
Principles of Financial Accounting
ACC
212
Principles of Managerial Accounting
BUS
307
Principles of Management
MRK
310
Principles of Marketing
BUS
301
Principles of Financial Management *
FIN
301
Financial Management I *
* Students only need one of the selected courses.
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What's Next?

STUDY ABROAD | CAREER DEVELOPMENT CENTER

This program has given me the confidence I needed to express myself in the professional world. Kayla Johnson, Alumni
Student in front of grafitti
This program has given me the confidence I needed to express myself in the professional world. Kayla Johnson, Alumni

Contact Admissions

Jennifer Rinnert | Director of Transfer Student Admissions | 904.819.6402

fctadmissions@flagler.edu