With a big picture view of business and emphasis on marketing, students will develop the creative and analytical skills required to design and execute marketing strategies.
What You'll Study
A major in marketing provides students with a broad overview of the functional areas of business, emphasizing marketing. Students complete foundation courses in economics, finance, accounting, management, and information systems, while developing essential skills in communication, creative thinking, quantitative analysis, effective selling, and strategic planning.
By completing the marketing curriculum, students understand key marketing concepts and develop an ability to formulate, implement, and evaluate product, pricing, promotion, and distribution strategies. In addition, students automatically earn a minor in Business Administration.
For details on the program and specific courses, you may visit the course catalog.
The Marketing program uses practical experience to prepare our students for advertising, marketing management, retailing, marketing research, and professional selling.
Students will apply marketing concepts to projects by conducting marketing research and creating strategic marketing plans, advertising campaigns, sales proposals, and international marketing plans. Your academic journey at Flagler will culminate in an internship where you will gain real-world, practical experience.
Hybrid Evening Program
The Marketing Program allows students to work full-time while completing two courses that meet three times per week for five semesters. Whether face-to-face, online, or hybrid, we focus on providing a schedule that works for our students.
Courses in Fall 2021 will consist of face-to-face, hybrid, and online courses.
Students completing a minor in Marketing must complete a total of 18 credit hours. Students completing a major in Marketing also automatically complete a minor in Business Administration.