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Hoffman and Clark receive recognition from American Cancer Society

Oct 22, 2018

Eric W. Hoffman, Ph.D., associate professor of communication and director of the Flagler College Breathe Free campaign, received the American Cancer Society's "In It to Quit It Award" during the Tobacco Free Generation Campus Initiative annual conference in Atlanta.

Heather Clark, a recently-graduated strategic communication student who worked with him on the project, received an "Honorable Mention" for her work as a student leader.

The "In It to Quit It Award" is a singular national award recognizing outstanding tobacco cessation education programs and resources for campus constituents.

The Flagler College campus is now free from all smoke and vaping products such as cigarettes, simulated smoking products and loose leaf tobacco. The Breathe Free campaign will last two years. Campaign materials introduced mascot Louie the Lung to serve as a reminder to the campus and encourage a lifestyle free from the dangerous health effects of smoking and tobacco use.

The campaign initially received an $8,000 grant from the American Cancer Society, as well as a donation of $10,000 from Flagler Hospital. Tobacco Free St. Johns has also been supportive of the campaign.

“I am proud that we have received recognition from the American Cancer Society for our important work,” said Hoffman.

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