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New logo marks a new visual identity for Flagler College

Mar 22, 2010
by Carrie Pack Chowske, '00

Flagler’s logo will soon have a more sophisticated look, and the school colors will receive a much-needed update.

College President William T. Abare Jr. recently approved the updates after a study of existing logos and visuals used by the college. Abare says the need to redesign was largely driven by confusion over which college logo was the “official” visual identity.

“It became clear to me that we need a single, universal College logo,” Abare said.

The college has chosen a logo that reflects the best of Flagler’s heritage, history and traditions. At the same time, it also attaches itself to the hearts of the Flagler College family by retaining a part of one of Flagler’s previous logos that students, faculty, staff and alumni have embraced over the years: the rampant lion.

“We found that many of our constituents have a deep-seeded attachment to the lion, but we also knew it wasn’t distinctly Flagler,” Abare said.

For that reason, the new logo combines the familiar rampant lion with a new shield element that signifies strength and stability.

“We now have a logo that truly reflects the prestige of Flagler College,” Abare said.

Also, the school colors were updated from the yellow and red of the Spanish flag to a more sophisticated crimson and gold. A warm gray was added as an accent color to provide additional depth and to permit some flexibility for the athletic teams, who were looking to achieve a more consistent color scheme for uniforms and facilities.

The changes will go into effect on March 1. The athletic teams will also roll out a new logo later this year using the new Flagler crimson and gold.

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