Creating a positive social impact
Mar 29, 2016
by Leslie Lalonde
Molly Walker, ‘92, loved art and design during her high school days in the late 1980s, but she didn’t think about making a career out of it until technology took it from drafting boards onto computer screens. While a student at Flagler College, jobs in graphic design were popping up everywhere, and it wasn’t long before she switched her major from Deaf Education to Graphic Design.
That love for design has helped her rise up in a career that recently culminated in being named vice president and chief brand strategist for advertising agency Brunet-García in Jacksonville, Fla.
“As an award winning small business, Brunet-García’s mission is to craft powerful, compelling messages that educate, empower and stimulate behavior change in our global community,” Walker said.
Brunet-García, which opened its doors in 2003, specializes in providing marketing services to government agencies such as the Centers for Disease Control and Prevention, National Institutes of Health, U.S Department of Agriculture, and Federal Emergency Management Agency.
In her role, Walker wears many hats. First and foremost, she directs and manages the strategic branding efforts of the firm and maximizes the knowledge, skills and abilities in digital marketing and technology. Her work with clients consists of understanding behaviors, defining analytic strategies, managing insights and developing brand communications.
She has led teams in producing work that has landed in far-reaching federal campaigns on fire safety, bullying and alcohol abuse.
Prior to starting at Brunet-García, Walker gained valuable work experience with other organizations, including St. John and Partners in Jacksonville, one of the largest advertising agencies in the state, as well as others before landing what she called “her dream job” at Brunet-Garcia in 2010.
Walked remembered her immediate connection with the firm. “I didn’t want to go back to corporate America,” she said. “Brunet-García is such a fun environment, and it’s been awesome being a part of the agency’s new purpose.”
Upon starting her job, she sat down with the team and helped to advise new direction based on the staff’s needs, wants and desires.
“We’ve focused the agency’s work in the direction we are all most passionate about — creating a positive social impact,” she said.