The marketing major offers you a big picture view of business with an emphasis in marketing. You'll develop the creative and analytical skills required to design and execute marketing strategies.
What You'll Study
You'll study key marketing concepts. In the process, you'll learn to form, implement, and evaluate product, pricing, promotion, and distribution strategies. You'll develop skills in oral and written communication, critical thinking, and quantitative analysis.
You'll apply marketing concepts to real-world projects by conducting marketing research and creating strategic marketing plans, advertising campaigns, sales proposals, and international marketing plans. You'll complete group projects to gain the hands-on experience essential for success in the business world.