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Marketing

The marketing major offers you a big picture view of business with an emphasis in marketing. You'll develop the creative and analytical skills required to design and execute marketing strategies.

What You'll Study

You'll study key marketing concepts. In the process, you'll learn to form, implement, and evaluate product, pricing, promotion, and distribution strategies. You'll develop skills in oral and written communication, critical thinking, and quantitative analysis.

Practical Experience

You'll apply marketing concepts to real-world projects by conducting marketing research and creating strategic marketing plans, advertising campaigns, sales proposals, and international marketing plans. You'll complete group projects to gain the hands-on experience essential for success in the business world.

What's Next?

A major in Marketing prepares you for many careers, including advertising, marketing management, retail, marketing research, and professional selling.

STUDY ABROAD  |  CAREER DEVELOPMENT CENTER

 

Tablet, laptop and pen lay on wooden table.
Group of three students smile at camera holding cupholders and wearing t-shirts reading

Real World Marketing Experience

with Dr. Michelle Woodhouse

Major Requirements

Business Required Courses
39 Credit Hours
ACC
211
Principles of Financial Accounting
ACC
212
Principles of Managerial Accounting
MIS
206
Data Management for Business
ECO
201
Principles of Macroeconomics
ECO
202
Principles of Microeconomics
MAT
135
College Algebra
or MAT
161
Pre-calculus
or MAT
201
Calculus I
MAT
223
Statistics
LAW
310
Legal Environment of Business
BUS
230
Quantitative Methods in Business
BUS
301
Financial Management I
BUS
302
Financial Management II
BUS/MIS
303
Management Information Systems
BUS
307
Principles of Management
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Economics Elective (choose one)
3 Credit Hours
ECO
300+
Select one upper-level Economics elective (ECO 300/400)
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International Business Elective (choose one)
3 Credit Hours
BUS
430
International Business
BUS
450
International Finance
MRK
450
International Marketing
ECO
331
International Economics
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Marketing Required Courses
15 Credit Hours
MRK
310
Principles of Marketing
MRK
311
Consumer Behavior
MRK
315
Selling Principles and Methods
MRK
416
Marketing Research
MRK
470
Strategic Marketing
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Marketing Elective Courses (choose three)
9 Credit Hours
MRK
312
Retail Management
MRK
318
Principles of Advertising
MRK
325
Digital Marketing
MRK
415
Advanced Selling Techniques
MRK
417
Sales Force Management
MRK
450
International Marketing
MRK
340/440
Special Topics in Marketing
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Minor Requirements

Required Courses
12 Credit Hours
MRK
310
Principles of Marketing
MRK
311
Consumer Behavior
MRK
315
Selling Principles and Methods
MRK
416
Marketing Research
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Elective Courses (Choose 2)
6 Credit Hours
MRK
312
Retail Management
MRK
318
Principles of Advertising
MRK
325
Digital Marketing
MRK
415
Advanced Selling Techniques
MRK
417
Sales Force Management
MRK
450
International Marketing
MRK
470
Strategic Marketing
MRK
340/440
Special Topics in Marketing
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