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Marketing

The marketing major offers you a big picture view of business with an emphasis in marketing. You'll develop the creative and analytical skills required to design and execute marketing strategies.

What You'll Study

You'll study key marketing concepts. In the process, you'll learn to form, implement, and evaluate product, pricing, promotion, and distribution strategies. You'll develop skills in oral and written communication, critical thinking, and quantitative analysis.

Practical Experience

You'll apply marketing concepts to real-world projects by conducting marketing research and creating strategic marketing plans, advertising campaigns, sales proposals, and international marketing plans. You'll complete group projects to gain the hands-on experience essential for success in the business world.

What's Next?

A major in Marketing prepares you for many careers, including advertising, marketing management, retail, marketing research, and professional selling.

STUDY ABROAD  |  CAREER DEVELOPMENT CENTER

 

Tablet, laptop and pen lay on wooden table.
Group of three students smile at camera holding cupholders and wearing t-shirts reading

Real World Marketing Experience

with Dr. Michelle Woodhouse

Major Requirements

Business Required Courses
45 Credit Hours
MAT
135
College Algebra
or MAT
161
Pre-calculus
or MAT
201
Calculus I
MAT
223
Statistics
BUS
101
Introduction to Business Administration
BUS/CIS
200
Introduction to Information Systems
BUS
230
Quantitative Methods in Business
CIS
206
Data Management for Business
ECO
211
Principles of Microeconomics
ECO
212
Principles of Macroeconomics
ECO
321
Money and Banking
ACC
211
Principles of Financial Accounting
ACC
212
Principles of Managerial Accounting
BUS
301
Principles of Financial Management
or FIN
301
Financial Management I
LAW
310
Legal Environment of Business
MRK
310
Principles of Marketing
BUS
307
Principles of Management
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Marketing Required Courses
15 Credit Hours
MRK
311
Consumer Behavior
MRK
315
Selling Principles and Methods
MRK
416
Marketing Research
MRK
450
International Marketing
MRK
470
Strategic Marketing
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Marketing Elective Courses (choose two)
6 Credit Hours
MRK
312
Retail Management
MRK
318
Principles of Advertising
MRK
325
Digital Marketing
MRK
415
Advanced Selling Techniques
MRK
417
Sales Force Management
MRK
340/440
Special Topics in Marketing
MRK
481
Marketing Internship
MRK
491
Marketing Independent Study
SPM
345
Social Media in Sport
SPM
350
Sport Sales
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Minor Requirements

Required Courses
12 Credit Hours
MRK
310
Principles of Marketing
MRK
311
Consumer Behavior
MRK
315
Selling Principles and Methods
MRK
416
Marketing Research
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Elective Courses (Choose 2)
6 Credit Hours
MRK
312
Retail Management
MRK
318
Principles of Advertising
MRK
325
Digital Marketing
MRK
415
Advanced Selling Techniques
MRK
417
Sales Force Management
MRK
450
International Marketing
MRK
470
Strategic Marketing
MRK
340/440
Special Topics in Marketing
SPM
345
Social Media in Sport
SPM
350
Sport Sales
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