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Marketing

The marketing major offers you a big picture view of business with an emphasis in marketing. You'll develop the creative and analytical skills required to design and execute marketing strategies. 

What You'll Study

You'll study key marketing concepts. In the process, you'll learn to form, implement, and evaluate product, pricing, promotion, and distribution strategies. You'll develop skills in oral and written communication, critical thinking, and quantitative analysis.

Practical Experience

You'll apply marketing concepts to real-world projects by conducting marketing research and creating strategic marketing plans, advertising campaigns, sales proposals, and international marketing plans. You'll complete group projects to gain the hands-on experience essential for success in the business world.

What's Next?

A major in Marketing prepares you for many careers, including advertising, marketing management, retail, marketing research, and professional selling.

STUDY ABROAD  |  CAREER DEVELOPMENT CENTER

 

Tablet, laptop and pen lay on wooden table.
Group of three students smile at camera holding cupholders and wearing t-shirts reading

Real World Marketing Experience

with Dr. Michelle Woodhouse

Program Details

Departments and Programs - discussion

Advising

Email our Center for Advising and Core Experience Team with any questions you have about completing this program.

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Major Requirements

Review course descriptions and requirements for our Marketing Major.

Departments and Programs - paper

Minor Requirements

Review course descriptions and requirements for our Marketing Minor.

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Major Checklist

Review the Marketing Major checklist to see what is needed to complete this program in 4 years.

Departments and Programs - Check mark

Minor Checklist

Review the Marketing Minor checklist to see what is needed to complete this program in 4 years.