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Marketing and Multimedia

Certificate in Digital Marketing

This certificate in digital marketing is aligned with the Online Marketing Certified Professional (OMCP) standards to ensure that it is comprehensive and relevant. Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It's vital to develop a marketing strategy that keeps up with the technology. Course in this certificate cover the strategic issues, marketing methods and tactics, industry terminology, and best practices. 

 

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An Overview of Marketing

Marketing has become vital to the success of an organization in today's competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.

 

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Content Marketing

This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.

 

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Conversion Rate Optimization

Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.

 

 

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Digital Marketing Strategy

As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.

 

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Google Analytics

Google Analytics is the most popular web analytics software on the market. Whether in small business management or as part of a larger marketing effort, an understanding of how to design and execute campaigns in Google Analytics is becoming increasingly important for marketing success. This course will teach learners to use the application's tools to uncover marketing and sales data, attract web traffic, increase conversions, and create targeted marketing campaigns. The material assumes no prior knowledge of web analytics.

 

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Marketing Automation

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Learners in this course will expand their knowledge through games, videos, a case study, quizzes, and other engaging content. Topics of major concern that are discussed in Module 1 include the key concepts, terms, and techniques used in marketing automation. The buying cycle and purchase funnel are described in detail, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists.

 

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Mobile Marketing

In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course explores ways that marketers can leverage the unique benefits of mobile devices to drive profitable customer action.

 

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Paid Search (PPC)

Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.

 

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Search Engine Optimization

Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.

 

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Social Media Marketing

Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.

 

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Web Analytics

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Learners in this course will expand their knowledge through games, videos, case studies, quizzes, and other engaging content. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics.

 

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Digital Marketing Science Certificate

This program is uniquely designed to give you the skills and applied learning experience to take your career to the next level. Taught live, online by leading digital marketing practitioners twice a week for 10 weeks, this interactive program covers all the key areas required to become an effective digital marketer. You will walk away with a project portfolio gained by working on a real-world project for a real-world company and industry-recognized certifications and qualifications, including Google Ads Search Certification, Google Analytics Individual Qualification, and Hubspot Email Marketing Certification. 

 

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Sales Operations Science Certificate

Learn sales operations fundamentals and best practices used by high-growth companies for sales enablement, sales compensation design, territory modeling, sales funnel optimization, and sales pipeline management. Taught live, online by leading sales operations practitioners twice a week for 10 weeks, this interactive program qualifies you to work in Salesforce, the leading global sales customer relationship management platform. You will also practice performance-focused methods and develop a sales strategy for a real-world company.

 

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AutoCAD Expert Certification

This Certificate program represents the pinnacle of AutoCAD training and the graduate will have a full mastery of advanced skills with the latest versions of AutoCAD. Building on the basic tools and techniques acquired in the Fundamentals of AutoCAD Certificate, the additional courses in the AutoCAD Professional Certificate program will ensure the graduate of this program will be fully versed in all aspects of AutoCAD including advanced 3D modeling techniques, advanced rendering techniques, and interface customization.

The delivery format of this course is via self-directed, video lectures and demonstrations, PDF manuals, and online support via web-based discussion groups and email support.

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AutoCAD Fundamentals Certification

This Certificate training program covers all aspects of 2D Computer Aided Drafting and Design with the latest versions of AutoCAD. It also includes an introduction to basic 3D modeling concepts ensuring the graduate of this program will have a sound fundamental understanding of both 2D and 3D skills for working with AutoCAD. These three basic courses are essential for architects, engineers, interior designers and all those involved in the production of technical drawings.

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Revit Architecture Certification

This Certificate program covers all aspects of Building Information Modeling with Revit Architecture. Students will learn how to work within the BIM process to effectively create and document a full range of building types including residential buildings, small commercial buildings, and multi-story towers with custom curtain walls. Students will also learn how to create custom content within the Revit family editor, create conceptual massing studies, use structural tools, and generate photorealistic renderings of their building projects.

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New Workshops and Free Webinars

 

FREE! Digital Marketing Science Webinars

A FREE learning opportunity to gain real-world insight from instructor-led sessions on essential Digital Marketing topics.

 

FREE! Sales Operations Science Webinars

A FREE learning opportunity to gain real-world insight from instructor-led sessions on essential Sales Operations topics.

 

 

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Disclaimer

Flagler College is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award Bachelor of Arts, Bachelor of Fine Arts, and Master of Arts degrees.  Non-degree, non-credit training and development programs are not accredited by SACS Commission on Colleges, and the accreditation of Flagler College does not extend to or include these programs or its students.  Flagler College does not accept course work from these programs for credit toward any award.

Questions?

If you would like to discuss your options with someone from Adult and Continuing Education, please call (904) 826-8643 or email:

continuingeducation@flagler.edu