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Marketing and Multimedia

Digital Marketing Science Certificate

This program is uniquely designed to give you the skills and applied learning experience to take your career to the next level. Taught live, online by leading digital marketing practitioners twice a week for 14 weeks, this interactive program covers all the key areas required to become an effective digital marketer. You will walk away with a project portfolio gained by working on a real-world project for a real-world company and industry-recognized certifications and qualifications, including Google Ads Search Certification, Google Analytics Individual Qualification, and Hubspot Email Marketing Certification. 

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Sales Operations Science Certificate

Learn sales operations fundamentals and best practices used by high-growth companies for sales enablement, sales compensation design, territory modeling, sales funnel optimization, and sales pipeline management. Taught live, online by leading sales operations practitioners twice a week for 14 weeks, this interactive program qualifies you to work in Salesforce, the leading global sales customer relationship management platform. You will also practice performance-focused methods and develop a sales strategy for a real-world company.

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AutoCAD Expert Certification

This Certificate program represents the pinnacle of AutoCAD training and the graduate will have a full mastery of advanced skills with the latest versions of AutoCAD. Building on the basic tools and techniques acquired in the Fundamentals of AutoCAD Certificate, the additional courses in the AutoCAD Professional Certificate program will ensure the graduate of this program will be fully versed in all aspects of AutoCAD including advanced 3D modeling techniques, advanced rendering techniques, and interface customization.

The delivery format of this course is via self-directed, video lectures and demonstrations, PDF manuals, and online support via web-based discussion groups and email support.

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AutoCAD Fundamentals Certification

This Certificate training program covers all aspects of 2D Computer Aided Drafting and Design with the latest versions of AutoCAD. It also includes an introduction to basic 3D modeling concepts ensuring the graduate of this program will have a sound fundamental understanding of both 2D and 3D skills for working with AutoCAD. These three basic courses are essential for architects, engineers, interior designers and all those involved in the production of technical drawings.

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Revit Architecture Certification

This Certificate program covers all aspects of Building Information Modeling with Revit Architecture. Students will learn how to work within the BIM process to effectively create and document a full range of building types including residential buildings, small commercial buildings, and multi-story towers with custom curtain walls. Students will also learn how to create custom content within the Revit family editor, create conceptual massing studies, use structural tools, and generate photorealistic renderings of their building projects.

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Learn by Doing: Google Ads Workshop

Digital advertising is a multi-billion dollar a year industry, and Google Ads owns a major share of digital advertising in play today. The ability to create, launch, improve, and expand campaigns using the Google Ads platform is valuable to many industries and businesses. Learn the essentials of Google Ads, one of the largest advertising platforms available. This two-part program gives you hands-on experience designing ad campaigns using the Google Ads platform.

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Learn by Doing: Google Analytics Workshop

Digital marketing relies on accurate measurement to understand and report on marketing ROI. Google Analytics is the most popular analytics platform for measuring website activity, usage and funnel analytics. Used by thousands of businesses of all sizes around the world, it is a robust tool to understand and report on key aspects of any online business, from who is visiting a website to how and when these users convert. This two-part program gives you the experience necessary to implement Google Analytics, build reports, and derive insights.

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The Data-Driven Approach to Sales Compensation Design Workshop

Sales Compensation Planning is quickly becoming a must-have skill, but building a sales team and compensating them properly requires careful planning. In order to ensure you provide the right incentives to help your company achieve growth and success, you need to think strategically about the design of your compensation plans. You need to involve the right people, leverage the right data, use the right tools and communicate the plan effectively. This live, instructor-led workshop will teach you best practices in sales compensation design to help ensure your plans align with your company’s goals and inspire your teams to perform above and beyond the competition.

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Digital Marketing Sciences Webinars - FREE!

Learn the latest information and gain real-world insight from instructor-led sessions on essential industry topics. These 60-minute webinars are provided in partnership with GreenFig, a market-driven education company that delivers innovative programs to prepare learners for the demands of today's economy.

Browse the latest schedule and register for a Digital Marketing webinar today.

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Sales Operations Webinars - FREE!

Learn the latest information and gain real-world insight from instructor-led sessions on essential industry topics. These 60-minute webinars are provided in partnership with GreenFig, a market-driven education company that delivers innovative programs to prepare learners for the demands of today's economy.

Browse the latest schedule and register for a Sales Operations webinar today.

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Storytelling in Marketing: Using Narrative to Influence Workshop

Stories are core to the human experience. They are also extremely influential. A well-crafted story cuts through people's automatic filters, which allows marketers to get their message across. This one-evening workshop will enable you to outline, craft, and deliver stories in your marketing and advertising campaigns.

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Advanced Analytics: Create a Data Collection Plan for an E-commerce, Content or B2B Business Workshop

Google Analytics is the most widely used web analytics service online. It’s used by millions of businesses to gather and analyze in-depth details about visitors to a website, mobile app or other connected devices. Google Analytics tracks the website activity of visitors such as session duration, pages per session, bounce rate, etc. along with the information on the source of the traffic. It can be integrated with Google Ads and hundreds of other non-Google applications. This two-part workshop will build upon an understanding of Google Analytics fundamentals.

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Facebook Advertising Intensive Workshop

Facebook is THE major social media channel. Mastering the Facebook advertising platform will give you the ability to reach millions with extremely relevant content on Facebook, Instagram, and other affiliated channels. Unlike several advertising channels, Facebook’s reach is growing by the day, so skills in Facebook advertising will only increase in value. This two-part workshop will give participants a hands-on, in-depth experience with the Facebook advertising platform. After completing this workshop, you’ll be confident in drafting, implementing, and reporting on Facebook advertising campaigns.

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Sales Force Automation: Build a Sales Automation Solution

Have you ever wondered how people who don’t code or work with big data get their first job in technology? Are you trying to make sure you invest your time in a career with massive growth potential for years to come? We have three words for you: sales force automation. Sales force automation skills are becoming the hottest skills to have on your resume. In fact, according to the International Data Corporation, the market for sales force productivity and management applications is forecast to continue double digit growth from now until 2023 and that means jobs. This two-day, live, instructor-led workshop will teach you how to work in one of the top sales automation tools on the market: Salesforce CRM. Businesses of every size desperately need professionals who can bridge the gap between business requirements and technology. Find out how you can fill that gap.

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Lead Management Fundamentals: Build a Buyer Journey Map Workshop

According to MarketingProfs, companies with aligned sales and marketing teams generated 208% more revenue from marketing in 2018. Lead management is a component of demand generation. It is used to manage leads from the time they are generated until sales are closed and beyond. Lead management helps marketing and sales leaders measure the effectiveness of demand generation programs and sales engagement through a common set of key performance indicators. This live, instructor-led workshop will teach you what lead management is, what account managers do day-to-day and how businesses of all sizes can benefit from effective lead management.

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Disclaimer

Flagler College is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award Bachelor of Arts, Bachelor of Fine Arts, and Master of Arts degrees.  Non-degree, non-credit training and development programs are not accredited by SACS Commission on Colleges, and the accreditation of Flagler College does not extend to or include these programs or its students.  Flagler College does not accept course work from these programs for credit toward any award.