Molly Walker loved art and design during her high school days in the late 1980s, but she didn’t find it prudent to make a career out of it — that is, until the arrival of the technology age. Jobs in graphic design were popping up everywhere, and it wasn’t long until she switched her major from deaf education to graphic design, graduating in 1992.
Today, she works for advertising agency Brunet-García (BG), where she was recently named vice president and chief brand strategist.
“As an award winning small business, BG’s mission is to craft powerful, compelling messages that educate, empower and stimulate behavior change in our global community,” Walker said. BG, which opened its doors in 2003, specializes in providing marketing services to government agencies such as the Centers for Disease Control and Prevention (CDC), National Institutes of Health (NIH), U.S Department of Agriculture (USDA), and Federal Emergency Management Agency (FEMA).
In her role, Walker wears many hats. First and foremost, she directs and manages the strategic branding efforts of the firm and maximizes the knowledge, skills, and abilities in digital marketing and technology. Her work with clients consists of understanding behaviors, defining analytic strategies, managing insights and developing brand communications.
She has led teams in producing work that has landed in far-reaching federal campaigns on fire safety, bullying and alcohol abuse.
Prior to starting at BG, Walker gained valuable work experience with other organizations, including St. John and Partners in Jacksonville, one of the largest advertising agencies in the state, where she interned during her time at Flagler and later worked. She also logged time at RAMWORKS, The St. Joe Company and Fidelty Information Services before landing what she called “her dream job” in 2010.
Walked remembered her immediate connection with BG. “I didn’t want to go back to corporate America,” she said. “BG is such a fun environment, and it’s been awesome being a part of the agency’s new purpose.”
Upon starting her job, she sat down with the team and helped to advise new direction based on the staff’s needs, wants and desires.
“We've focused the agency's work in the direction we are all most passionate about — creating a positive social impact,” she said.
While Walker concedes that years in the workforce taught her plenty, her years at Flagler were spent absorbing all she could — from her internship and the classroom to professorial mentorship.
“Don Martin’s design class was critically important to the field I delved into,” she said. “It was a very competitive environment, and prepared me for just how much work I should expect in this type of setting. Of course it was challenging, but Flagler is a supportive environment… one where I ultimately became myself.”