Alyssa Wickham, left with sunglasses, and Brittanie Walko, right with sunglasses, advocate bike safety to guests at One Spark.
April 22, 2014
Flagler College communication students and members of the North Florida Bicycle Club recently presented the One Road bicycle safety campaign to the One Spark Festival in Jacksonville, which attracted more than 260,000 attendees.
One Spark is a five-day event where new projects are exhibited to investors and other resources. Exhibitors collect votes from attendees and whatever percentage of the votes the project gets, they receive that much of the overall event prize money.
One Road, which aims to make the roads safer for bicyclists in Northeast Florida, received 335 crowd votes and earned $556 dollars. In addition, the team also received $175 in direct donations from festival participants.
The team, consisting of Flagler College public relations students led by Associate Professor of Communication Eric Hoffman, managed the booth and communicated the issue and importance of bicycle and motor vehicle safety in Duval County during the five-day festival.
"The One Spark Festival was a great showcase for the One Road campaign,” said Hoffman. “We were astounded at how many people had stories about either themselves or close friends or family that had been involved in a vehicle-related bicycle crash. We now know that bicycle safety is an issue that is on the top of the mind of many people living in Northeast Florida."
For more information, visit the One Road Campaign official website at www.OneRoadCampaign.com.