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USPS unveils ‘La Florida’ stamps at Lewis Auditorium

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La Florida stamps

The four stamps in the "La Florida" series contain a cascade of blossoms that evoke the feeling of a tropical garden.

April 3, 2013

The United States Postal Service unveiled the “La Florida” commemorative stamps to celebrate 500 years of Florida at Flagler College on April 3.

The event was presided over by Secretary of State Ken Detzner with Sen. Bill Nelson, U.S. Postal Service Southern Area Operations Vice President Jo Ann Feindt, St, Augustine Mayor Joseph Boles and Flagler College President Dr. William T. Abare also in attendance.

“Being a fifth-generation Floridian who has visited every part of the state and even seen it from space, I can tell you it's unmatched in its beauty and diverse heritage,” said U.S. Senator Bill Nelson of the stamp designs, which are dedicated to flowers native to the state. “It's fitting the U.S. Postal Service is creating a stamp to commemorate the 500 years of history since Ponce de Leόn.”

To create the “La Florida” stamps, artist Steve Buchanan of Winsted, CT, evoked a tropical feel, choosing flowers of different sizes and colors for distinction but harmonized as a group, much like a garden.

“From the moment Ponce de Leon arrived on these shores, Florida has been a destination for dreamers,” said U.S. Postal Service Southern Area Operations Vice President Jo Ann Feindt in dedicating the stamps. “This state occupies a special place in the American imagination, and so these stamps give people another way to share the wonders of Florida.”

The stamps can be viewed at