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Flagler student wins Lighthouse and Maritime Museum logo design

January 4, 2018 11:55 AM
Lauren Curtis

A winner has been chosen from among 34 submissions from Flagler College Professor Natalie Stephenson’s design classes for a new food concept at the St. Augustine Lighthouse & Maritime Museum. Lauren Curtis’ torpedo design will be the logo for the Tin Pickle Local Gedunk, a snack counter in the newly restored World War II Garage, recently unveiled during the Museum’s Grand Opening in September. 

The name was coined the Tin Pickle Local Gedunk in early September and a joint project with Professor Stephenson’s class was launched soon after. As part of the design challenge, the project began with a visit to the Museum and the Tin Pickle to get an idea of setting, food offerings and goals for how the staff wanted to convey the local World War II history through this new food experience. It was Curtis who suggested the portion of the name Local Gedunk, meaning local snack counter, to the museum. 

The logos were presented to Museum staff, eventually narrowing down the choices to four finalists:  Sean Brunner; Caitlin Lopez; Lauren Curtis; Lisa Schweikert.  In regards to the chosen design, Museum Spokesperson Tonya Creamer said, “Lauren’s design really spoke to us and checked off all of our boxes.  It uses the colors from our era buildings, has a 40s personality to it and also introduces to the visitors the Local Gedunk phrase which we hope will encourage conversation between the staff and visitors.” Curtis has already agreed to continue working with the Museum on further design needs as they develop materials relating to and for the Tin Pickle.

Students who participated in the collaboration project shared their thoughts on the process of working with a nonprofit client. 

“It was a fun and unique experience to create a logo for this local community business. Having visited the Lighthouse many times in childhood, I was excited to try and create something for them, and interested in the changes that were occurring there,” Student Caitlin Lopez said. “This design also came with many challenges that were fun to try and find a solution for: a tagline, the relationship of the Lighthouse to the eatery, what to call it, and the historical context. In the end, it is satisfying to create something for a local business that needed our help.”

The Tin Pickle is open to the visiting public during normal Museum operating hours of 9 AM – 5 PM daily. 

Topics: General