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North Florida Bicycle Club and Flagler College receive Bike Florida grant

January 20, 2015 2:48 PM

Flagler College and the North Florida Bicycle Club (NFBC) are pleased to announce a Bike Florida grant for $2,000 in support of the One Road Campaign. One Road, a Cyclist Safety Campaign aims to reduce the amount of accidents between motorists and bicyclists in Northeast Florida.

The grant received from Bike Florida will be used to fund radio buys, produce media spots and create other material in support of the overall campaign goal. The One Road Campaign is an interactive health communication campaign that was designed by Flagler College students under the supervision of Dr. Eric W. Hoffman in a senior level strategic communication campaigns course. Students in the course this semester are managing and refining the campaign that was developed over a year ago. "We are very pleased that Bike Florida has partnered with us in the One Road Campaign. This grant will help us make North Florida safer for cyclists by helping to fund our initial efforts," said Bert W. Shaw, Bicyclists' Advocate and General Director NFBC.

According to Hoffman, Flagler’s director of the campaign: “We are happy to receive this grant from Bike Florida. With support from organizations like Bike Florida and others we will be able to make North Florida a safer and more enjoyable place for everyone.”

The North Florida Bicycle Club is a Jacksonville based organization that promotes safer conditions for cyclists. The NFBC is committed to support bicycling through social activities, education and leadership by example. Visit http://www.nfbc.us/ for more information.

Bike Florida promotes safe and responsible bicycling through support of the Share the Road campaign, education, public awareness and bicycle touring. As an organization, Bike Florida is dedicated to making a positive economic impact in the regions and communities that support our tours and programs. Bike Florida Mini Grants provide up to $2,000 to communities or organizations that are trying to start or support bike education programs like the Florida Traffic and Bicycle Safety Education Program. Visit http://bikeflorida.org/ for more information.