Flagler College prides itself on its heritage and reputation. Therefore, it is imperative that all College publications adhere to high standards with regard to style, grammar, punctuation and spelling. Messages should be delivered in a clear and consistent manner. To that end, the Publication Review Board, under the authority of the president, has developed this stylebook and writing guide to assist you in preparing communications (print and electronic) directed to the public. This guide should be used in conjunction with the Visual Identity Manual, which governs the rules and regulations of the College’s visual identity (logos, colors, etc.).
The term “publications” includes, but is not limited to, advertisements, brochures, flyers, handbooks, web pages, e-mails, form letters, press releases, posters, newsletters and direct mail. This guide does not apply to scholarly research, journal articles, faculty-written books/articles or student assignments.
College Publications should be:
To ensure consistency in all communications, questions may be directed to Carrie Pack Chowske in the Office of Marketing Communications before publication.
The College’s written style is based primarily on AP and Gregg styles — as prescribed by the most current Associated Press Stylebook and The Gregg Reference Manual, respectively. Where Flagler College style differs, the acceptable style is noted in this guide. If this guide does not answer your style question, please refer first to the Associated Press Stylebook or The Gregg Reference Manual. If you still need assistance, you may have your publication reviewed by the Publication Review Board by submitting your document (in electronic format) to firstname.lastname@example.org at least 30 days prior to your intended publication date.
You must write out Flagler College on first reference, Flagler or simply “the College” is acceptable on second reference. Capitalize “college” in all instances when referring to Flagler College as a noun, except in press releases or other informative articles (i.e., Flagler College Magazine), or where a general reference to “college” is intended. For example:
The College publishes college policies electronically for all employees and students.
When referring to the president of Flagler College, he should be referred to as President William T. Abare, Jr., Ed.D. or Dr. Abare on second reference. Follow AP Style rules for names in press releases and other informational articles.
In the past, the College expressed a preference for the use of the term “independent,” rather than using the word “private.” However, both are now considered acceptable terms, with “private” taking precedence. This term was adopted for the exclusivity and added value perceived by the general public with regard to private education. The term “independent” can be used to provide clarification that Flagler is both separate from the state university system and without religious affiliation.
The term “comprehensive baccalaureate” is preferred over “liberal arts” when referencing the curriculum at Flagler College. And when providing a contrast to Flagler’s small size and individual attention, reference the state university system as “large, state-supported universities.”
For consistency and clarification, please use the following names for our electronic databases
MyFlagler (or my.flagler.edu; never the portal)
the Flagler College website, the College website (or flagler.edu)
Flagler College e-mail (or exchange.flagler.edu)
The Flagler College Gargoyle, the Gargoyle (or gargoyle.flagler.edu)
Flagler College Magazine Online (or flagler.edu/magazine or magazine.flagler.edu)
Ignite (or ignite.flagler.edu)
Proctor Library Databases (or flagler.edu/library)
FlaglerAthletics.com (or athletics.flagler.edu)
When referencing a department name, use the following list as a guide. The first name listed should be used on first reference or when used as a sub-brand of the Flagler College logo; other names listed are acceptable only on second reference.
Office of the President, President’s Office
Office of the Chancellor, Chancellor’s Office
Office of Academic Affairs, Academic Affairs
Library Services (see also “Proctor Library” under Building Names)
Office of the Registrar, Registrar
Office of Admissions, Admissions
Office of Business Services, Business Services, Business Office
Office of Campus Safety and Security, Security
Office of External Programs
Office of Institutional Advancement, Advancement
Office of Alumni Relations, Alumni Office, Alumni Relations
Office of College Relations, College Relations
Office of New and Information, News and Information
Office of Marketing Communications, Marketing
WFCF 88.5FM Flagler College Radio, WFCF
Flagler’s Legacy, the Legacy shop
Office of Student Services, Student Services
Office of Intercollegiate Athletics
Office of Institutional Technology
Office of Technology Services, Information Technology, IT, Technology Services
Office of Web and New Media Services, Web Office
Flagler College – Tallahassee (never TCC)
Capitalize department names when they are the official titles, but not fields of study or generic terms.
A listing of official academic department names follows.
Department of Art and Design
Department of Business Administration
Department of Communication
Department of Education
Department of English
Department of Humanities
Department of Math, Science, and Technology
Department of Social Sciences
Department of Sport Management
Department of Theatre Arts
Staff and faculty members are given titles reflecting their years of service, performance, rank and/or degree(s) held. Therefore, we make every effort to identify them by their correct titles. The official listing of current faculty and staff, along with their titles can be found in the College Catalog for the current academic year.
As a general rule, titles are capitalized when they precede the person’s name and are also formal job titles. Follow AP Style for titles when writing press releases.
It is preferred that you use the title before the person’s name, but if you are using the title after the person’s name, it must be set off by commas. However, if you are using a “title” as a job description, remember to use lowercase.
Keep in mind, a professor’s discipline or field may not be the same as his or her department name. You should clarify whenever the two differ.
For individuals who chair departments or committees, use the term “chair” rather than “chairman,” “chairwoman” or “chairperson.”
Much like formal titles, academic degrees reflect specific achievements in one’s field. In order to maintain consistency, please follow these rules when identifying academic degrees.
Generally, academic degrees are lowercased, unless they are abbreviated. The following examples are correct.
Alumni of Flagler College are always identified by their graduation year. There are two acceptable ways to note the graduation year.
Also, we use the appropriate Latin terms to identify graduates of Flagler College.
When referencing a campus building, use the following list as a guide. The first name listed should be used on first reference; other names listed are acceptable only on second reference. Use street addresses for publicizing events and whenever doing so would help someone locate a campus building.
Ponce de Leon Hall, Ponce Hall
The Dining Hall
Proctor Library, the library
Ringhaver Student Center, Ringhaver, the student center
Crisp-Ellert Art Museum
Molly Wiley Art Building, the art building
Lewis House, Lewis
Cedar Street Residence Hall, Cedar Hall
FEC Residence Halls, FEC
Flagler Gymnasium, the gym
Flagler College Auditorium (never Flagler Auditorium; there is a Flagler Auditorium in Palm Coast),
Kenan Hall, Kenan
Lawrence Lewis Memorial, the Gazebo
Kenan Hall Plaza
As a general rule, numbers zero through nine should be written out; use numerals for 10 and higher. Ordinals follow this same pattern – first, second, 11th, 22nd.
Spell out numbers for centuries, vaguely identified numbers, or numbers that begin a sentence
Numerals should be used for measurements – age, height, weight, monetary values, time, dates, percentages, etc. The following examples are correct.