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Flagler's Legacy Shop

Flagler College Legacy

Legacy Shop History

Flagler's Legacy and Legacy Tours were created by a campus group called Students in Free Enterprise (SIFE). SIFE adviser and Executive Director of College Relations Donna DeLorenzo and a group of students saw the potential for a thriving retail business in 1999 when SIFE students opened a small shop in the Rotunda during the summer and started selling a few collegiate souvenirs. They also started charging for guided tours of the College. Their success was so great that the idea for a store in the historic pedestrian shopping district was born. Flagler's Legacy was created with a three-fold objective: to market the College globally, to teach students how to start and run a business and to produce revenue for the College.

Flagler's Legacy opened its doors in April 2000, at the north end of St. George Street in a charming two-story historic building of coquina, stone and aged wooden beams. What started out as a small selection of T-shirts and souvenirs has expanded into a collection of more than 300 custom gifts and souvenirs. Over the years the business has grown to incorporate a second location in the Rotunda, where historical tours of Flagler College area given to over 30,000 guests annually, and an online store.


59 Saint George St.

Open 10 a.m. to 6 p.m. daily

Flagler College's gift shop offers the latest in Flagler attire and more than 200 custom-made Flagler College items. Check the store often for special sales, markdowns and new merchandise.

Rotunda, 74 King St.

Open 9:30 a.m. to 3:30 p.m. daily

Visit the Rotunda shop for select merchandise or to take a guided tour of the historic Ponce de Leon Hotel, built by millionaire developer Henry M. Flagler in 1887. Listed as a National Historic Landmark, the Ponce is considered one of the finest examples of Spanish Renaissance architecture and was one of the most exclusive resorts of its day. Tours run daily, year round.


Open 24 hours at

If you can't make it to the downtown locations, you can also purchase many items in the Legacy's online shop.


For more information, please call (904) 823-3378 or e-mail