Sport is a multibillion-dollar industry which places unique demands on its management personnel. The sport management major is designed for those students interested in administrative positions in: professional sport at the major and minor league levels, college athletics, sport marketing and sales, event management, community and campus recreation management, fitness management and facility management. Success in managing sporting organizations depends increasingly on knowledge in finance, marketing, sales, legal issues and management functions. Therefore, the sport management program provides fifty-six hours of diverse course offerings and also incorporates coursework from economics, accounting, and computer studies.
The sport management major is intended for those who desire to play a leadership role within the ever-growing world of sports, without necessarily being an athlete. Flagler's sport management major prepares students for careers in all areas of the sports industry, including intramural, intercollegiate, and professional athletics; public and private sports clubs; the sporting goods industry; hotels, resorts, and travel businesses; and non-profit agencies. Our program has the distinction of being Florida's first undergraduate program to be approved by the Sport Management Program Review Council—and remains one of only three such approved programs in the entire state.
With a curriculum that emphasizes both sports and management, Flagler students enjoy the advantage of taking course work within the business administration department. Thanks to Flagler's small classes, students are also able to collaborate extensively with their professors who have years of professional experience and contacts to offer. Flagler's St. Augustine location—midway between Jacksonville and Daytona Beach and within two hours of Gainesville and Orlando—is another tremendous advantage as it offers sport management majors easy access to a variety of hands-on learning opportunities. Flagler students find internships and build careers with organizations that range from local fitness clubs, the PGA at Sawgrass, the World Golf Village, and ESPN, to the Jacksonville Jaguars, the Orlando Magic, and the Boston Celtics, to the Wimbledon Lawn Tennis Association.
Sport Management majors are required to successfully complete the following core courses:
SPM 120 – Introduction to Sport Management
SPM 210 – Sociology of Sport
SPM 260 – Administration of Sport
SPM 270 – Sport Marketing and Promotion
SPM 281 – Apprenticeship in Sport Management
SPM 315 – Sport Finance
SPM 325 – Sport Law
SPM 330 – Recreation/Fitness Management
SPM 335 – Facility/Event Management
SPM 350 – Sales Management in Sport
SPM 370 – Junior Seminar
SPM 430 – Governance in Sport
SPM 435 – Sport Ethics
SPM 470 – Senior Seminar
SPM 481, 482 – Internship in Sport Management
All Sport Management majors must also take the following:
ACC 211 – Principles of Financial Accounting
ACC 212 – Principles of Managerial Accounting
CSC 206 – Data Management for Business
ECO 201 – Principles of Macroeconomics
ECO 202 – Principles of Microeconomics
All sport management majors must take two sport management electives above the 200 level.
In addition, students majoring in sport management are encouraged to complete a business administration minor, which can be achieved by successfully completing BUS 301, BUS 307, BUS 310, BUS elective, and MAT 223.
General education requirements should be completed in the first two years of course work. Elective courses should be used to pursue a minor or develop other areas of interest which enhance career opportunities.