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The Sport Management program at Flagler College enjoys the special distinction of being the first undergraduate curriculum in the state of Florida to be approved by the Sport Management Program Review Council. Furthermore, Flagler College's Sport Management program is one of only 47 approved undergraduate programs in the nation.



Sport Management

The Sport Management program prepares students for managerial careers in sport. Career fields include the following: professional sport management, event and facility management/marketing, athletic administration, recreational sport management, resort management, retail sports industry, sport governance, and nonprofit sport agencies.

Flagler's nationally-approved program requires students to be exposed to:

  • the behavioral dimensions of sport
  • management and organizational skills in sport
  • ethics in sport management
  • marketing in sport
  • communication in sport
  • finance in sport
  • economics in sport
  • legal aspects of sport
  • governance in sport
  • field experience in sport management

In addition, course assignments and projects require students to apply their knowledge to real-world scenarios.

Because success in the sporting enterprise depends more and more on knowledge of finance, marketing, economics and sales, the Sport Management curriculum also requires courses in accounting, economics and business administration. This interdisciplinary approach enhances the students' general business knowledge base and better prepares them for the competitive job market.

The sport management program prepares students for careers in all areas of the sport industry, including intramural, intercollegiate, and professional athletics; public and private sport clubs; the sporting goods industry; hotels,resorts, and travel businesses; and nonprofit agencies. Because the emphasis of the program is on sport and management, students take course work in the business administration department. Flagler's location in St. Augustine offers many internship possibilities including those at local fitness clubs, the city recreation department, the PGA at Sawgrass, Streetball Partners, Inc., the Jacksonville Suns Minor League Baseball organization, Daytona International Speedway, World Golf Village, and the NFL's Jacksonville Jaguars football organization.

Clubs and Organizations

Sport Management Club

The Flagler College Sport Management Association is an extension of the Flagler College Sport Management Program. This Sport Management club offers Sport Management majors another tool to develop their professional skills and resume.

Involvement in the Sport Management Association plays a crucial role in professional development by providing numerous opportunities for students to use leadership skills and network with leaders in the sport management industry.

Members participate in activities such as:

  • Planning and implementing various sporting events around Flagler College
  • Developing fundraising activities
  • Participating in professional development activities
  • Volunteering in various nationally recognized and local sports events
  • Volunteering in school sponsored events
  • Boosters membership drive
  • Filed trips to various Sports Facilities and Sporting Events
  • Attending various Sports Management Conferences
  • Recent Sport Management Association (SPMA) events include:
  • Annual 3 x 3 Basketball game
  • Flagler College Golf Outing (2004)
  • Flagler College Beach Blast
  • Jacksonville Jaguars Flagler College day - developed in conjunction with Society of Advance Management (SAM)
  • SPMA Volunteers have the opportunity to volunteer in:
  • Daytona 500
  • The Players Championship (TPC-Sawgrass)
  • The Jacksonville Jaguars home games
  • Many will be volunteering in next years Super Bowl XXXIX
  • SPMA proudly serves the Community with service events:
  • Habitat for Humanity Day
  • Canned Food Drive during College Sporting Events
  • Donating food to Meals on Wheels program

Internship Opportunities


This course is a directed field experience designed to help the student gain initial experience in his/her chosen specialty area or to explore a variety of sport settings in order to determine his/her desired work setting in preparation for the required internship. (1 hour credit required)


This course is a designed to place the student in the field with a capable supervisor for the purpose of gaining work experience and exposure to techniques, methodologies and procedures utilized in the real world of work. SPM 481 (6 hours) and 482 (6 hours) are taken concurrently for 12 hours of credit.