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Strategic Communication

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Merging Advertising and Public Relations Professionals

The wall between the disciplines of public relations and advertising has been brought down by changes in professional practice and new media. Industry professionals require their employees to be agile enough to do both advertising and public relations. In this major you will be learn how to research, plan, write, execute and evaluate communication plans across multiple communication channels and contexts. 

Course Requirements for Strategic Communication (Public Relations) Major

Prerequisites

COM 101 Speech Communication (3)
ENG 152 Research Topics in College Writing (3)

Core Requirements

COM 208 Introduction to Media (3)
COM 213 Media Literacy (3)
COM 362 Media Ethics (3)
COM 420 Media Law (3)

Major Requirements

COM 224 Foundations of PR/Strategic Communication (3)
COM 226 Writing and Production for PR/Strategic Communication (4)
COM 311 Advanced Writing for PR/Strategic Communication (3)
COM 358 Social Media for PR/Strategic Communication (3)
COM 359 Digital Media for PR/Strategic Communication(3)
COM 403 PR/Strategic Communication Theory and Research (3)
COM 462 PR/Strategic Communication Case Analysis (3)
COM 463 PR/Strategic Communication Campaigns (3)
COM 464 Portfolio for PR/Strategic Communication (1)
COM 481, 482, or 483 Communication Internship (3)

Professional Enhancements Electives:

ART 229 Branding (4)
ART 230 Graphic Design for the Non-Major (3)
ART 436 Advertising Design (4)
BUS 101 Introduction to Business Administration (3)
BUS 241 Legal Environment of Business (3)
BUS/COM 318 Principles of Advertising (3)
BUS 310 Principles of Marketing (3)
HIS 265 Introduction Public History (3)
MAT 223 Statistics (3)

Societal Implications Electives or (Second Major or Minor)

ART/COM 218 Visual Culture (3)
COM 334 Gender, Race, Class and the Media (3)
COM 338 Propaganda in a "Free" Society (3)
POS 221 Politics in the United States (3)
POS 343 Campaigns and Elections (3)
PSY/SOC 370 Social Psychology (3)
SOC 201 Contemporary Social Problems (3)
SOC 355 Social Movements (3)