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Marketing

The minor in marketing provides students with a foundation in marketing concepts and practices.

Program Description

Student minoring in Marketing will have opportunities to pursue greater understanding and skills in selected areas of the discipline including retailing, sales, advertising, marketing research, and international marketing. Students are also provided with a comprehensive knowledge of consumer buying patterns and business marketing strategies.

Minor Requirements

Students minoring in Marketing must complete 18 credit hours including 9 hours of required courses and 9 hours of electives.

Required Courses
BUS 310 Principles of Marketing
BUS 462 Consumer Behavior
BUS 416 Marketing Research

9 Hours of Electives from the Following Courses 
BUS 312 Retailing Operations
BUS 315 Selling Principles and Methods
BUS 318 Principles of Advertising
BUS 409 Entrepreneurship & New Ventures
BUS 417 Sales Forces Management
BUS 471 International Marketing
BUS 472 Marketing Management


Livingston stepped down from his position as chair to pour his energy into a new Flagler program: a minor called Honorable Entrepreneurship.
When I’m not doing schoolwork or working, I’m either volunteering or catching up on my sleep. I’m lucky to find both my job and my school activities fun!