The minor in marketing provides students with a foundation in marketing concepts and practices.
Student minoring in Marketing will have opportunities to pursue greater understanding and skills in selected areas of the discipline including retailing, sales, advertising, marketing research, and international marketing. Students are also provided with a comprehensive knowledge of consumer buying patterns and business marketing strategies.
Students minoring in Marketing must complete 18 credit hours including 6 hours of required courses and 12 hours of electives.
BUS 310 Principles of Marketing
BUS 462 Consumer Behavior
BUS 416 Marketing Research
12 Hours of Electives from the Following Courses
BUS 312 Retailing Operations
BUS 315 Selling Principles and Methods
BUS 318 Principles of Advertising
BUS 409 Entrepreneurship & New Ventures
BUS 417 Sales Forces Management
BUS 471 International Marketing
BUS 472 Marketing Management