Marketing Minor

Program Description

The minor in marketing provides students with a foundation in marketing concepts and practices and opportunities to pursue greater understanding and skills in selected areas of the discipline including retailing, sales, advertising, marketing research, and international marketing. Students are also provided with a comprehensive knowledge of consumer buying patterns and business marketing strategies.

Minor Requirements

The student minoring in marketing must satisfactorily complete a total of 18 credit hours of study, including 6 hours of required courses, BUS 310 and BUS 462, and 12 hours of electives from the following courses: BUS 312, 315, 318, 409, 416, 417, 471, and 472.