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Courses
COM
101
- Speech
Communication
(3)
An introduction to
speech communication
with special emphasis
on the practical skills
of public speaking.
Learning objectives
include civility and
listening skills, planning
and preparing a message,
putting information
into oral presentation
form, and adapting
messages to specific
speaking situations.
COM
208
- Intro
to
Mass
Communication
(3)
This is an introductory
course on Mass Communication
in the United States
today. It examines
the historical, economic,
technlogical, political
and legal influences
on the major media
and the industries
that produce content
for them.Students closely
examine the news, public
relations, broadcasting,
advertising and entertainment
industries.
COM
210
- Writing
for
Mass
Communication
(3)
Prerequisites: ENG
102 and CSC 120. Introduction
to writing for mass
media, including news
and feature writing
(print, radio, TV,
Web), and persuasive
writing (advertising,
public relations and
opinion writing). Involves
instruction and practice
in the responsibilities,
writing skills, research
and formats of information
writing, stressing
the commonalities across
media. Offered fall
and spring semesters.
COM
215 – Mass
Media
Production
(4)
Prerequisites: Sophomore
standing, declared
communication major,
and COM 208. A hands-on
convergence course
in which students learn
the basics of audio
and video production,
desktop publishing,
digital imaging, and
elementary web publishing
on the computer.
COM
217 – Principles
of
Electronic
Media
(3)
Prerequisites: COM
101, 208 or 210 or
permission. An intermediate-level
survey of the technical,
social and regulatory
aspects of electronic
mass media. The course
will examine current
developments in media
convergence and new
technologies with respect
to the implications
they bring to programming
content, production
techniques, information
delivery systems, and
regulatory policy.
Audience measurement
and modification of
media use are also
investigated.
COM
219 – Audio
Production
(3)
Prerequisites: COM
208 and COM 215 or
permission of instructor.
Intermediate-level
class for those students
wishing to gain proficiency
in audio production.
Includes audio theory
and techniques used
in radio, television,
and audio and video
recording. Emphasizes
principles and practices
of sound: microphones,
recorders, remote and
studio production,
recording, aesthetics,
digital recording and
editing, and studio
operations.
COM
251
-Principles
of
Journalism
(3)
Prerequisites: COM
208 and 210 or permission.
An intermediate-level
survey course in print
and electronic journalism
designed to give lower-level
undergraduate students
an understanding of
news and its context.
Study of how news/information
is gathered, compiled,
reported and used.
Examines current state
of news business, basics
of leads, stories,
interviewing, cultivation
and use of news sources,
fact gathering (including
use of documents, surveys,
and computer assisted
reporting) and basic
civics for reporters.
COM
274
- Publications
Workshop
(1)
Prerequisite: COM 210
and 251 or permission
of adviser. Work on
the college newspaper,
the Gargoyle,
under the supervision
of the Office of Public
Information. May be
repeated for a maximum
of 3 hours. Permission
of the publication
adviser must be obtained
to repeat.
COM
275
- Radio
Workshop
(1)
Prerequisite: COM 208,
COM 215, or permission
of the Station Manager.
Work and training at
the radio station as
a board operator or
equivalent duties.
May be repeated for
a maximum of 3 credit
hours.
COM
276
- Television
Workshop
(1)
Prerequisite: COM 215
or permission of instructor.
A workshop in which
students collaboratively
produce television
programming suitable
for portfolio inclusion
and possible airing
on a local cable access
channel. Students will
plan, produce and post-produce
a video project. Skills
utilized include scripting,
remote and studio video
and audio acquisition,
non-linear editing,
and graphic generation.
May be repeated for
a maximum of 3 credit
hours.
COM
300
- Principles
of
Public
Relations
(3)
Prerequisites: COM
208 and COM 210. An
introduction to the
principles and practice
of public relations.
Includes the history
and role of public
relations; the activities,
skills and ethics required
of a public relations
professional; introduction
to persuasion theory;
basic survey research;
and the process of
creating a plan. Offered
fall and spring semesters.
COM
305
- Web
Publishing
(3)
Prerequisites: COM
210 and COM 217 or
permission of instructor.
Intermediate-level
class for students
who publish information,
update and maintain
pages on the World
Wide Web for news,
public relations, religious
and sales organizations.
Includes instruction
on the basic information
needed for the creation
of web pages using
page layout techniques
and/or HTML hand coding.
Students will learn
valuable skills for
creating web pages
and organizing the
content of Web sites
using the current technology.
Course also includes
a study of the history
of the Web and current
issues concerning it.
COM
306
- Electronic
News
I (4)
Prerequisites: COM
210 and COM 215. An
introduction to electronic
journalism, covering
radio, television and
online news; their
roles in a highly-fluid,
fast-changing media
environment; and the
foundations of television
news. Emphasizes writing
for broadcast, fact
gathering and reporting,
interviewing, radio
and television delivery,
and introductory-level
production of breaking
news and special events.
COM
307
- Magazine
Writing
(3)
Prerequisite: COM 210.
Explores forms of magazine
writing (such as articles,
profiles, interviews,
travel, how-to, fiction,
etc.), analyzing the
market for freelance
writers, and preparing
an article for submission.
See ENG 307.
COM
308
- Advertising
Writing
(3)
Prerequisite: COM 210
or permission of instructor.
Principles and procedures
of advertising writing
for the mass media,
including advertising
formats, copywriting
strategies and techniques,
presentational and
promotional appeals,
advertising and persuasion
theories, promotional
and presentational
program planning, media
selection and placement,
and basic legal information
including copyrights
and trademarks. Offered
spring semester.
COM
310
- Writing
for
Public
Relations
(3)
Prerequisite: COM 300.
Includes print, electronic,
controlled and uncontrolled
media, and publications.
Emphasis is given to
research, audience
analysis, writing skills,
and selection of appropriate
method and channels
of communication. Includes
advanced writing and
practice with news
releases, event planning,
newsletters and presentations.
COM
315
- Writing
for
Electronic
Media
(3)
Prerequisites: COM
210 and COM 215. Advanced
scriptwriting for broadcast
majors. During the
first part of the term,
students practice writing
in all genres, including
radio and television
news, entertainment,
reality and interview
shows. The final project
in the course is in
differing genres, depending
on the instructor.
All scripts include
integration of audio,
video, graphics, information
and storytelling to
create professional-quality
scripts. A minimum
of 60 pages of writing
is required.
COM
317
- Television
Production
(4)
Prerequisite: COM 215
with a grade of C or
above. A hands-on course
in television studio
and field production.
Includes instruction
in studio procedures,
camera operation, basic
lighting and audio
techniques, control
room equipment operation,
EFP methods and an
introduction to post
production editing.
COM
318
- Principles
of
Advertising
(3)
Prerequisite: One of
BUS 101, BUS 310, ART
231 or COM 210. This
intermediate-level
advertising industry,
including agency, marketing
and public relations
uses. The course cover
advertising rationales,
concepts, ethics, research
methods, strategies,
planning, and the media
mix including buying
and placement considerations. This
course is cross listed
as BUS 318.
COM
321
- Mass
Communication
Theory
and
Research
Methods
(3)
Prerequisites: COM
251 or 300 or permission.
The study of Mass Communication
theory and the research
methodology used to
develop theory and
answer applied questions
in a systematic and
scientific manner.
Students conduct research
and report results.
Provides a foundation
for planning professional
strategies and for
graduate study.
COM
351
- News
and
Feature
Reporting
(3)
Prerequisite:
COM
300.
Instruction and practice
in researching and
writing more complex
news and feature stories
and consideration of
ethical guidelines.
Course offers practice
in covering “beats” and
assignments for publication
as well as exploration
of feature articles,
sports, other specialized
pieces and interpretive
articles.
COM
352
- Editing
and
Layout
(3)
Prerequisite: COM 351.
Emphasis on copy editing,
rewriting, headline
writing, and page layout.
Also analysis of ethics
and editorial practices
and policies.
COM
360
- Mass
Media
and
Society
in
America
(3)
Prerequisites:
COM
310 or COM 317 and
Junior standing. An
examination of the
role played by mass
media as a cultural,
social, political,
economic, educational
and informational force.
Students will study
and analyze controversial
issues–moral,
ethical, legal and
cultural–facing
a society that is in
almost constant contact
with the content, technology
and impact of mass
media. Includes an
introduction to mass
communication theory,
applied ethics, and
major critics of the
subject.
COM
378
- Media
Management
Practicum
(1-3)
Prerequisites: 60 hours,
letter of appointment
from the specific media
adviser, and permission.
Students in top management
positions at WFCF,
FCTV, or the Gargoyle,
study applied media
management under the
direction of the media
adviser. Students will
fulfill their duties
stated in the letter
of appointment and
meet weekly with the
adviser to discuss
the topics, challenges
and problems of management.
Duties or discussions
should cover the basic
functions of management,
including planning,
budgeting, evaluation,
supervision, delegation,
motivation of employees
(volunteers), and the
responsibilities of
meeting the needs of
upper management, the
public, regulators
and (often) advertisers.
May be repeated for
a maximum of three
hours.
COM
401
- Media
Aesthetics
(3)
Prerequisite: COM 317.
A study of the art,
technology, language
and theory of film
and television through
an analysis of their
formalist elements
and medium-specific
codes. Lighting, camera
movement, composition,
signs and signification,
mise-en-scene and editing
are among the techniques
examined. The course
includes screenings
of feature and short
films, animation and
experimental genres.
COM
417
- Advanced
Electronic
Production
(4)
Prerequisite: COM 317.
A pre-professional
opportunity to produce
television and/or field
programming. Course
includes pre-production
scripting and organization,
production and post-production
editing techniques.
Emphasis is placed
on individual and small
group work in the studio
and in the field.
COM
420
- Ethics
and
Law
in
Mass
Communication
(3)
Prerequisite: COM 360
or PLA 380 or permission
of instructor. A study
of the legal rights
and responsibilities
of the mass media and
their relationship
to contemporary law.
Includes problems of
constitutional law,
libel, privacy, access,
confidentiality and
government regulation.
COM
440
- Special
Topics
(3)
Prerequisite: Permission
of department chair.
Each separate course
may be substituted
for one elective in
the communication curriculum.
These are offered as
enrichment courses.
COM
451
- Advanced
Reporting
(3)
Prerequisite: Electronic:
COM 306 and 317; Print:
Com 351 and 352; or
permissionof the instructor.
This is an advanced
class in either broadcast
or print news.Students
write and report for
the respective media
under tight deadlines,
apply news judgment
and ethics, and learn
to apply knowledge
of news to the structure,
environment and context
of a TV or print newsroom.
The course will give
students hands-on experience
in story selection,
interviewing, researching,
and writing. In addition,
broadcast students
will receive on air
training and learn
how TV news is shot
and edited. Electronic
Version is offered
in fall; print version
is offered in the spring.
COM
460
- Public
Relations
Strategies
and
Campaigns
(3)
Prerequisite: COM 310.
Uses the principles
and techniques of public
relations to analyze
case studies and to
create strategies and
campaigns. Course includes
the analysis of a specific
situation and the design
and construction of
an actual campaign.
Includes use of desktop
publishing and an introduction
to public relations
in cyberspace.
COM
461
- Media
Management
(3)
Prerequisite: COM 306
or 351.This is an advanced
course, dealing with
the specialized fundamentals
of managing print,
radio, television,
cable TV, and media
enterprises using convergent
technologies. Students
will be introduced
to basic management
theory and its application
in the rapidly changing
world of mass media.It
includes the study
of budgeting, personnel
management, audience
targeting and research,
sales, marketing, and
promotion, news and
programming decisions,
and ethical, legal
and regulatory requirements.
COM
470
- Senior
Project
(1)
Prerequisite: 100 college
hours. This course
is taken in the last
semester at Flagler
and requires the preparation
of a senior project
in the student's track
and a job portfolio
which must be acceptable
to the full-time department
faculty. Required of
communication majors
who entered Flagler
in January 1998 or
later.
COM
481-482-483
- Communication
Internship
(1-3, 1-3, 1-3)
Prerequisites: 45 hours
and 2.5 GPA or permission
of department chair.
Practical experience
off campus in a professional
setting where the student
works under the tutelage
of a professional practitioner.
May be repeated at
different sites for
a maximum of 9 hours
(3 hours maximum per
site).
COM
491-492-493
- Independent
Study
(1-3,
1-3, 1-3)
Prerequisite: Permission
from department chair.
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