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Jinhyon Hammick: Faculty and Staff

Jinhyon Hammick
Assistant Professor



Research, Professional and Creative Activity:

  • Co-published “Corporate communication on ‘Twitter’: Relationship effects on audience behavior” in PRism (forthcoming)
  • Frequent speaker and presenter at academic conferences and seminars including the International Communication Association, the Association for Education in Journalism and Mass Communication, International Public Relations Research, and the Association for Marketing and Healthcare Research
  • Interactive marketing/project manager, Digitalworks, Inc., Seoul, South Korea
  • PR Strategist, KnA Communications, Inc., Seoul, South Korea
  • Marketing Manager, HPI International Inc., New York, NY

Professional Profile:

Following a dynamic career in marketing and online branding, Dr. Hammick earned her Ph.D. from the University of Florida with a concentration in advertising. Her dissertation explored building brand-consumer relationships on Facebook fan pages, the effect of socialness in brand communication and the control on consumer feedback. She received an M.A. in Global Marketing Communication and Advertising from Emerson University, as well as a B.A. in Communications from Chungnam National University in South Korea.

Teaching and Related Service:

Courses taught:

  • Advertising & Strategic Communication (e.g., Principles, strategies, campaigns, theories)
  • Public Relations
  • Communication Research Methods
  • Mass Communication Theories
  • Emerging Media
  • Marketing Communication

Previously taught at:

  • University of Florida